Blog Stories When The Playbook Calls For An Audible...

When The Playbook Calls For An Audible…

By Chad Meier, October 12, 2020

5242 SE COOPER ST , Portland, OR 97206

$365,000 (Sold)

  • 2 Bed
  • 1.0 Bath
  • 910 sqft.

Portland, OR, 97206

View Listing
  • Built in 1950
  • 910 sqft
  • $401.10/sqft
  • County: Multnomah

A couple of real estate truisms…

1). The clearest path to success for our clients is often found by following a well thought out blueprint (a specialty of mine, as it just so happens).

2). We collaborate and honor our client’s wishes.

My latest listing in SE PDX is an interesting example of the above. While prepping a listing for a photo shoot the other day, I asked the homeowner if she meant to have left her BLM sign in the front window of her house. She said she was unsure if it was a good/bad idea and then asked my opinion. Having helped this person buy the home several years earlier, we’ve built our relationship on trust and candor, so I dive in “Well, umm, errr”, but then “The conventional rule of thumb in real estate marketing is to present a Seller’s home in its most attractive light to the widest audience possible. Again, just generally speaking, creating a space that a prospective buyer can imagine themselves inhabiting is the goal, so keeping personal items (like a Seller’s family photos) out of sight might help ensure that a potential buyer’s own vision doesn’t get obstructed. After all, anything that could limit a home’s audience could mean less demand & less bottom line for the Seller. However… There is also a scenario wherein a personal statement will attract and/or compel an even higher bid. Ultimately, there is no one correct answer here. After all, much like with a person’s social media account, at some point there’s usually a conscious (and very personal) decision on whether or not to try and maintain a neutral presence, or to just lean into yourself hard.” In the end, the Seller instructed me to include an image of her house with the sign proudly posted, just not the lead shot on Zillow though.

What a great little property and it went under contract (with several offers for well over list price) within 72 hours!

I’ve a blueprint available for your home too.

Chad Meier

Broker | OR

He/Him

Hello, I’m Chad: Licensed Real Estate Broker, native Oregonian, photography aficionado, lover of old houses, friend to all animals, and powered by analytical data...
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  • T: 503-709-9600
  • F: 503-961-8224
  • dcmeier@gmail.com

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