By Living Room Realty, April 20, 2021
Hi, Readers!
Recently, I heard from my friend and former colleague Liz about selling their house in Portland – she’d been saving my newsletters as examples of my marketing, and as a fellow brand marketer, she appreciated my background and knew how it could benefit her as a seller. Let me know if you’re interested in receiving said newslettter. In case you are just getting to know me, hi! I’m Gabrielle! Before I started my career in real estate, I spent nearly 20 years in branding, communications, strategy, digital, integrated and experiential marketing. Before that, I was a TV news anchor and producer. Liz and I spent time together working in marketing at Entercom radio, and we both have a love of music and its effects/impact on people (hint to what’s to come).
I knew their home was special, having seen epic sunset shots from Liz’s equally epic dinner parties. She and her partner Scott had meticulously updated and maintained their mid century daylight ranch on Skyline Crest. It’s a private road off Skyline near Forest Park that has unobstructed valley views, and is surrounded by gorgeous heritage and modern homes. One of the reasons they chose me over the three other Realtors they talked with is because I totally understood how important it would be to tell this home’s story. It was about more than finding the right price, snapping photos and slapping a For Sale sign in the yard. We needed to demonstrate how this home was a retreat, perched on top of the valley. We needed to share the feeling you could expect by living here. We needed to clearly articulate the care and attention to detail. Our photoshoot involved a twilight hour, to show the valley views. I produced a digital slideshow that was displayed, to showcase additional photos and details of the home. But what I love the most? We not only created a brand for this home (The Nest on the Crest), we created a playlist and had it playing during all showings. FIND IT HERE and I hope you enjoy.
Are you thinking about selling your special home? Do you want a partner who will customize marketing efforts and carefully listen to what makes this home so special? Are you looking for someone who thinks differently and will work their heinie off for you? Hi! I’m Gabrielle. 😊 Give me a call and let’s see what kind of beautiful music we can make together. #callgab
Till then, high fives,
