Blog Sellers What's my List Price? How to hit a moving target

What’s my List Price? How to hit a moving target

By Carrie Struss, June 26, 2019

In today’s Portland housing market, home prices are increasing at a slower pace (3.7%) than they have over the last eight years (6-7%). However, they are still are above historical norms. Low supply of listed homes and high demand from buyers has pushed prices to rise rapidly.

In the mind of the homeowner, annual home price appreciation over 6% has become the new normal. This becomes a challenge when a homeowner looks to refinance or sell their home, as the expectation of what the homeowner believes the home should be worth does not always line up with the bank’s appraisal.

Every month, the Home Price Perception Index (HPPI) measures the disparity between what a homeowner seeking to refinance their home believes their house is worth and what an appraiser’s evaluation of that same home is.

Over the last five months, the gap between the homeowner’s opinion and the bank’s appraisal has widened to -0.78%. This is important for homeowners to note, as even a 0.78% difference in appraisal can mean thousands of dollars that a buyer or seller would have to come up with at closing (depending on the price of the home).

The chart below illustrates the changes in home price estimates over the last 12 months.

2 Things You Need to Know to Properly Price Your Home | MyKCM

While the appraisal gap widens, another trend is also becoming more common.

According to realtor.com, “the share of homes which had their prices cut increased by 2% compared to last year”. Thirty-seven out of the 50 largest US housing markets saw an increase in overall price reductions. Earlier this year, we saw over half of all Portland listings go through at least one price reduction.

In today’s market, you need an expert agent who can help price your house right from the start. Homeowners who make the mistake of overpricing their homes will eventually have to drop the price. This leaves buyers wondering if the price drop was caused by something wrong with the house. In reality, nothing is wrong- the price was just too high!

Bottom Line

If you are planning on selling your house in today’s market, let’s get together to discuss how price is a moving target based on a continual source of data. Let’s hit it!

Carrie Struss

Broker | OR & WA

She/Her

Carrie brings eight years of experience as a Licensed Broker in Oregon and Washington, combining her industry expertise with an eye for detail honed through her degree in Commercial Photography. Her career began with one of her proudest accomplishments: relocating to New York straight out of college to work as a photo producer, where she never settled for an entry-level mindset. It is this same tenacity that has helped make her the top producing agent at Living Room Realty in the Vancouver, WA area since 2021. This accomplishment is a testament to her unwavering commitment to client success. Throughout her career, Carrie has had the privilege of assisting over 100 homeowners achieve their real estate goals. What sets Carrie apart as an agent is her empathetic approach, ensuring that every client feels heard and understood throughout the buying or selling process. Carrie has lived in the Pacific Northwest since 2017, though she’s been visiting the area since her teenage years. Beyond her professional life, Carrie finds peace and joy in nature, spending summers by the river and winters in Hawaii. Amidst her successful career, Carrie's greatest joy is her son Jack, who brings boundless love and inspiration to her life. As your agent Carrie will…
  • help get your home (and emotions) ready to sell, then sell your home.
  • find you a new home complete with (fill in the “must have” blank).
  • facilitate the transaction making sure everyone does what they need to do and has what they need to do it.
  • negotiate tenaciously for you.
  • educate you on the daunting, overwhelming, and at times stressful process.
  • remain calm, always.
  • keep you focused on your goals.
  • pay attention to every detail.
  • show up.
  • effectively communicate in the way that works best for you.
  • uphold Living Room Realty’s values and what they mean to her.
"I care about where you live. I care about you home, your street, your neighborhood, your community. All the things that are important to you will be my priority. I look forward to working with you!"
Read More
  • T: 503-953-0850
  • carrie@carriestruss.com

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