By Melissa Dorman, September 10, 2020
Asking the right questions will allow you to craft a strategy that will best suit your client’s needs.
Although there are countless ways to build and maintain rapport with clients, establishing trust is an essential part of each rapport-building strategy.
By asking potential clients the right questions, you can accomplish this quickly and with relative ease. Learning which questions to ask is an excellent way to increase your success rate with new clients.
Below, I’ve included some of the best questions to ask during appointments with buyers and sellers. These questions will help you build rapport while laying the groundwork needed for a lasting professional relationship. They’ll also get you the information needed to truly help your clients.
‘Why are you moving?’
Asking this question seems like a no-brainer, but you’d be surprised by how many real estate agents don’t do it.
You should always ask potential clients why they’re moving. Not only does it help to build rapport, the answers you get provide tons of absolutely essential information, like whether or not they have the motivation to see the process through.
Buying and selling homes is a lot of work, for consumers as well as agents. If a potential client isn’t completely committed to the process, any number of stressful situations, like a buyer backing out, could cause your relationship to fall apart.
‘What’s your timeline?’
Your clients need to know what to expect when going through the process of buying or selling a home. If not, they’re likely to blame you when things aren’t going as quickly or as smoothly as they had hoped. By asking what potential clients’ timelines are, you’ll know their expectations and whether or not a reality check is in order.
Some clients simply don’t have realistic expectations, and having an honest, straightforward conversation with them is the best thing you can do. If they’re unwilling to adjust their expectations despite your best efforts, the trust simply isn’t there.
Unfortunately, when this is the case, it’s usually best for both parties to end the professional relationship.
‘How can I help?’
When you’ve found a client with strong motivation and the right expectations, it’s time to explore exactly how you can help them achieve their real estate goals.
For some clients, this may be selling their home at or above asking price in under three months. For others, it may be lining up another home to buy before selling their primary residence.
Unless you ask and understand how you can help potential clients meet their goals, you won’t be the perfect agent for them. Once you do, however, no other agent will be able to outshine you, and getting a signed agreement will be easy.
If you’re able to deliver on guarantees regarding clients’ goals, repeat business and referrals are virtually assured.
Melissa Dorman
Broker | OR & WA
She/They
Ten years ago, Melissa was living in a slum in Kolkata, India, helping over 200 women escape sex trafficking by providing alternative work at a social business.
It was there she discovered her passion for financial education as a means of empowering people to move out of poverty. After graduating from UCLA with a Masters, Melissa spent 5 years working as a Social Worker; assisting clients facing homelessness, in jail, or at a psychiatric facility.
As much as she loved the work, imagining saving for retirement on the meager salary of a social worker was becoming grim. That's when Melissa discovered "passive income." In no time, she fell in LOVE with real estate as a vehicle for wealth. Soon after, Melissa began locating off-market multi-family properties to purchase through creative financing strategies and win-win opportunities. Two years into investing, Melissa quit her day job as a Social Worker to become a full-time broker and investor. Initially, she was drawn to people in difficult circumstances, so she developed extensive experience assisting families facing foreclosure, short sales, and probate. Melissa is well versed in helping her clients overcome complex real estate challenges.
Currently, Melissa is teamed up with Super Broker, Yascha Noonberg at Living Room Realty. Together they assist clients to achieve their real estate dreams, including how to strategically buy and sell a personal residence to maximize profits. Far from the slums of Kolkata, her greatest passion now is empowering other working professionals to develop passive forms of income through buying multi-family properties in Portland.
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- T: 503-567-4697
- melissa@livingroomre.com
