Blog Stories Benefits of Home Staging

Benefits of Home Staging

By Sophie Ragsdale, April 6, 2024

Below is a quick rundown of the benefits of staging your home for an optimal sale in any market:

First Impressions are Critical: Staged homes tend to photograph better, drawing in buyers to help them see the possibilities of the space. Similarly, since most home searches begin online,  a home that is NOT staged is easily “swiped” past in seconds. 

Neutralizing Spaces: Staging can help depersonalize and neutralize spaces, making it easier for a broader range of buyers to envision the property as their own.

Higher Offers: A well-staged home brings more buyers past the “online search” stage and into the actual home, which is what the Seller wants. Staging therefore increases the chances of a Seller making an Offer. A competitive environment with multiple Offers will result in a higher final sale price with better terms – ultimately maximizing the Sellers’ return on investment.

Statistics: According to the National Association of Realtors (NAR): 82% of buyers’ agents agreed that staging a home made it easier for a buyer to visualize the property as their future home. Additionally, 41% of buyers’ agents reported that staging a home increased the dollar value offered. See attached. 

The goal is always to bring in as many buyers as possible for a successful opening weekend with multiple offers. Higher buyer interest results in faster sales with better terms.

Sophie Ragsdale

Broker | Earth Advantage | ADU Specialist | OR

She/Her

Sophie delivers thoughtful strategy and a deep knowledge of the Portland Metropolitan market. If you are a first-time homebuyer, Sophie will be there every step of the way, educating you on the home buying process and, most importantly, crafting you a winning offer. If home buying and selling is old hat, she is an excellent collaborator, intrepid seeker of creative solutions, replete with information and resources, and constant calm in a given storm. Sophie uses both intuition and intelligence to skillfully negotiate any transaction to an effective end. She gets her clients what they need. Born and raised in Portland, Sophie is a 5th generation Oregonian with a lifelong passion for real estate. She loves the unique challenge of every transaction and the relationships she makes along the way. After graduating from Vassar College in NY State, she found herself enjoying the hustle of life in Brooklyn where she lived and worked for over a decade. In addition to real estate, Sophie has worked in journalism and as a social worker, specializing in assisting older adults in housing crisis. Sophie’s experience in person-centered services prepared her to provide clients with a grounded space during the potentially wild ride of home buying and selling. She supports her clients in seeing the big picture while staying focused on the task at hand. Her ability to think creatively gives her an advantage, whether it be problem-solving during the negotiation process or marketing a property for sale. But she's no pushover. Her two years in Brooklyn and Manhattan real estate at the Corcoran Group were especially formative in honing her transaction skills. Sophie is the perfect balance of East Coast determination and West Coast chill, with a huge appreciation for the significance of Home. The time will come when, with elation you will greet yourself arriving at your own door, in your own mirror and each will smile at the other's welcome - Derek Walcott
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  • T: 503-369-9139
  • sophie@livingroomre.com

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