By Olivia Rush, June 20, 2023
Wow. Listen up about the power of a price *correction.*
My Sellers decided to list Sunny Delight at $575K a few weeks ago, and while we had great activity, we saw zero offers. Being on a busier street was holding buyers back.
Pricing is a strategy, and because we were working with this un-fixable buyer objection, we decided to test the market with a price on the higher end of the range, with the plan to adjust after a few weeks if it hadn’t sold.
After nearly 3 weeks on market, we lowered the price to $560K. Who knew $15K would be the magical difference between zero offers and FOUR!? Even better – one of the offers was at our ORIGINAL LIST PRICE of $575K!
As experienced buyers and sellers in multiple markets, they were OK with the home taking a little longer to sell. We discussed multiple strategies and they chose the one that worked best for them. It paid off in the end. While we got a slow start, my Sellers are thrilled to have accepted an excellent as-is offer with AMAZING terms and a 3 week close.
The lesson to Sellers: discuss ALL your options, know the potential outcomes of each, and make a game plan ahead of time if the house does not sell in the first weekend.
Cheers to my sellers – now onto closing!
Olivia Rush
Broker | OR
She/Her
As your trusted guide through the buying or selling process, you can expect me to customize my services to your specific goals and preferences, much like I did for my students during my ten years as an educator.
My clients’ goals vary. A couple retiring to the Big City after 30 years on 22 acres. A woman purchasing her first home independently. A couple upsizing to support a growing family. Two friends pooling their resources to make their first investment possible. A couple navigating a divorce and the sale of their home. A refugee family with limited English setting down roots in this country. Deaf investors looking to maximize profit on their flip. A couple selling the home of their daughter who has lost her battle to cancer. A family relocating from across the country and buying sight-unseen.
These situations all require unique, dynamic, and holistic approaches. Everyone has different needs, and it is my top priority to meet my clients where they are. For me, real estate is not transactional. It is deeply personal and inevitably life-changing.
While each client requires a tailored strategy, my work ethic is unwavering. With me you can always expect organization, tenacity, responsiveness, dedication, and hustle. A gatherer of resources, a communicator of all options and possible outcomes. As your advocate, I will be brutally honest so you know what to expect. A skilled negotiator, I’ll consider every angle with your dreams and goals in mind.
My clients often end up feeling like family. I am honored they trust me enough to return to me as their needs change and refer me to their friends, family, and communities.
What are your real estate goals and dreams? Call or text me so we can meet to discuss your vision.
Curious about the home-buying process in Portland? Click here to sign up for one of my free The How To Buy A House Class™ classes!
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- T: 207-240-8837
- oliviarushpdx@gmail.com
