By Steve Brian, March 4, 2020
The process of spirit distillation has ironically been distilled down through the centuries and has aged as well as the distillates.
Like any great process, it takes time, effort, oftentimes either literal or figurative heat, and the right ingredients.
But the product of the process has a refinement all its own — a phoenix reborn from the ashes of its components.
Sure, a lot of time and mistakes went into the development of what we now know works. And sure, probably some of those mistakes blew up in the faces of the distillers, again either literally or figuratively. Some of those errant efforts probably led to dangerous mixtures and toxic developments, just as sometimes we take ourselves down unsafe paths in search of the right one.
Innovation is an uncharted road. We start somewhere familiar, but where we’ll end up we never know.
Invention is pure creation — it’s pulling a thread out of the ether.
But innovation is taking that existing thread and re-weaving it into something entirely new. Innovation is the evolution of invention. It’s seeing that potential exists out there, but maybe we don’t exactly know how to get to it.
It’s the process that grinds down the burrs and polishes up the finish of an idea. The process is often more lasting than the product.
You can only age a spirit for so long, but the distillation process has been aging with our species for centuries now.
Try out the products of innovation yourself at Stone Barn Brandyworks and discover refinement in the truest sense.
Steve Brian
Broker | OR
He/Him
Steve has made his career based on the concept that “service comes first.” He has helped clients buy and sell homes on both sides of the river and has a strong understanding of what it takes to negotiate in a way that allows his clients to feel that their best interests are always at the forefront of the negotiation table...
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