Tag: home selling preparation

Sell Faster and for More: The Strategic Advantages of Home Staging

Posted on by Will Sing

Embarking on the journey of selling your home presents a unique set of challenges and opportunities. In the bustling real estate market of Portland, standing out in a sea of listings is crucial to not just selling, but selling well. A strategic tool in your arsenal? Staging. Let’s unpack the art of staging, its pros and cons, and how you can leverage it to benefit your sale. You can checkout the video below as well!

What Is Staging?

Staging is more than just tidying up; it’s a deliberate process designed to showcase your home’s best features. It involves strategically arranging furniture, decor, and accessories to appeal to potential buyers. Whether you hire professionals or tackle it yourself, the goal is universal: to make your home irresistible.

Why Consider Staging?

  • Quick Sale: Staged homes often sell faster. By presenting a polished, ready-to-move-in environment, you reduce the time your property lingers on the market, allowing you to move forward with your plans sooner.
  • Higher Offers: A well-staged home can spark bidding wars. When buyers are emotionally invested, they’re willing to pay a premium. This competitive edge can significantly increase your home’s selling price, making staging a worthwhile investment.

The Drawbacks:

  • Cost: Professional staging isn’t cheap, especially if you’re filling a vacant property. Prices can range from $2,000 to $5,000 per month, depending on the extent of staging needed.
  • Inconvenience: If you’re residing in the home during the sale, staging can disrupt your daily life, requiring constant upkeep to maintain the staged look for showings and open houses.

Virtual Staging: A Cost-Effective Alternative

For those looking for a more budget-friendly option, virtual staging is worth considering. This technique digitally inserts furniture and decor into your property’s photos. While less impactful than physical staging, it offers a glimpse into the potential of your space at a fraction of the cost.

Determining Staging Costs

The investment in staging varies widely based on your home’s size and the number of rooms you decide to stage. Discussing with your real estate agent will help tailor a strategy that maximizes return without unnecessary expenditure. Sometimes, focusing on key areas like the kitchen and primary bedroom offers the best value.

To Stage or Not to Stage?

Deciding whether to stage your home is a personal choice, influenced by budget, timing, and market conditions. Gathering as much information and advice as possible will help you make an informed decision that aligns with your goals.

Your Thoughts on Staging

I’d love to hear from you. What are your perspectives on staging? Have you experienced the benefits first-hand, or do you have reservations? Share your thoughts below.

Staging can dramatically transform the selling experience, potentially leading to a quicker sale and higher selling price. As with any strategy, it comes with its pros and cons. By evaluating your unique situation and consulting with your real estate agent, you can determine if staging is your ticket to a successful sale.

Thank you for tuning in, and remember, whether you decide to stage your home or not, I’m here to support you every step of the way in your selling journey. If you’re pondering your next move in the Portland real estate market, feel free to reach out. Let’s make your home sale a success together.

Stay Connected: For more insights and tips on navigating the Portland real estate market, don’t forget to like, subscribe, and follow me on YouTube, Instagram, LinkedIn, and Facebook.

Looking for a Personalized Real Estate Strategy? Schedule your strategy session today at stan.store/thewilliamsing, and let’s get started on achieving your real estate goals.

Do your shrubs need a check up?

Posted on by Lita Batho

 

Where’s the house?

Are your shrubs taking over?  The Portland area nearly bursts with greenery in May and June as our wet months combine with warmer weather and sunlight.

As relatively static components of our landscaping, shrubs tend to escape notice as they creep larger over the years.  When you’re ready to sell, you may need a fresh set of eyes to see that your once reasonable plantings have expanded!  Likewise, plants and shrubs growing right up against the siding and windows of the home can promote moss growth and moisture retention, so are best trimmed away from the home.

I found this issue at this home in Beaverton, Oregon.  The plantings in front of the house had all matured to the point where they were too big to all occupy the area directly in front of the windows, and adjacent to the front door.  This created a crowded and bushy impression, and the large vaulted living room felt dark and enclosed. As much as I love plants, this area needed a refresh!

Before: the house was a rental and plantings in front not reassessed for several years.

Bright interiors are key when selling a home in the (sometimes gloomy) Pacific Northwest!  These utilitarian plantings were chosen to be low maintenance and green, and require little care since the house had been a rental.  Had the plants been specially selected or lovingly cultivated, it may have been a different story.  In this case, with the seller’s approval, we removed the largest shrub, pruned and shaped up the others.  The interior was flooded with fresh sunlight, and the home was a hit!  Inundated with showings all weekend, the sellers received multiple offers and accepted one within 4 days of going on the market.  I can’t give full credit to the exterior shrub editing, but it certainly helped to make a great first impression.

After yard prep, and ready for market!
ta da! let the light shine in.