How to Understand the Real Estate Market Like a Pro

Much of my value as a real estate professional is delivered through coaching and educating my clients. It brings me joy to witness my clients’ confidence blossom as they gain the tools and knowledge to navigate the intricacies of real estate. Below, I’ve outlined and defined the basic elements of understanding real estate market activity and its patterns. 

 

1. Median vs. Average Home Price

  • Median Price: The “middle value” of all homes sold (half sold for more, half for less). Typically, this is a better indicator of the typical home price since it’s not skewed by fixers or overpriced homes. 
  • Average Price: The total sales price of all homes divided by the number of sales. This can be misleading if there are a few very high or low sales.

2. Days on Market (DOM)

  • The average number of days a home stays on the market before going under contract (AKA the seller accepts an offer from a buyer).
  • Lower DOM = Homes are selling quickly (stronger seller’s market).
  • Higher DOM = Homes are sitting longer, possibly indicating a buyer’s market.

3. Months of Inventory (MOI)

  • Measures how long it would take to sell all the homes currently on the market if no new homes were listed.
  • Less than 3 months = Seller’s market (low inventory, high demand).
  • 3-6 months = Balanced market.
  • Over 6 months = Buyer’s market (more supply than demand).

4. List-to-Sale Price Ratio

  • The percentage of the asking price that homes actually sell for.
  • Above 100%: Homes are selling for more than asking (bidding wars, competitive market).
  • Below 100%: Homes are selling for less than asking (buyers have more negotiating power).

5. Price Per Square Foot

  • Useful for comparing similar properties in the same area.
  • A rising price per square foot suggests increasing demand or higher-end homes being sold.

6. Pending Sales vs. Closed Sales

  • Pending Sales: Homes under contract but not yet sold (a leading indicator of future closings).
  • Closed Sales: Homes that have officially sold (represents past market conditions).
  • A decline in pending sales may indicate a slowdown, while an increase suggests a hot market.

7. New Listings vs. Active Listings

  • New Listings: Number of homes recently listed for sale (homes are most often listed on Thursdays and Fridays, so they are fresh to the market for open houses and touring on the weekend)
  • Active Listings: Total number of homes currently on the market.
  • If new listings increase but homes aren’t selling, inventory builds up, signaling a possible shift to a buyer’s market.

8. Interest Rates & Their Impact

  • When interest rates go up, buying power decreases, often slowing home sales. This has been the climate we have been in for the past few years. We typically see a swing toward buyers being able to negotiate more and secure homes at a lower price due to less buyer competition. 
  • When rates go down, more buyers enter the market, increasing competition. For those “waiting on the sidelines” for rates to go down, are likely to find increased competition of other buyers waiting to do the same, and an increase in home prices to offset the lower rates. 

9. Market Trends & Seasonality

  • Spring and summer generally see more listings and higher prices. 
  • Fall and winter often bring fewer buyers, making it a better time for “deals” and buyer opportunities. I always tell my buyers that if the seller is listing their home over the holidays, then they NEED to sell. Nobody likes moving during the holiday season!
  • Year-over-year trends are more reliable than month-to-month fluctuations.

10. Inventory Turnover

  • When evaluating neighborhoods, take a look at how long people tend to live in their homes before selling and, in general, how many homes are currently listed for sale
  • Areas with high turnover may indicate nuanced elements of the area that are not immediately apartment to some buyers (freeway noise, packed on-street parking when getting home from work, home is on a flight path, etc). 
  • Neighborhoods with lower turnover tend to have lower DOM when homes sell, as there is less competition and likely a pent-up buyer demand for homes in that area

 

I hope you gained some insight from these points and have a clearer understanding of the nuances of real estate market data. If you have any questions about Portland’s current market and what opportunities are out there, please reach out! I’m happy to have a zero-pressure exploratory conversation to see what makes sense for you (even if that means staying exactly where you are!).

Your friend & realtor,

Sofi

Most Desirable Home Style for 2023? Upgraded Single Level Living!

After hitting the market around 4:30pm on a Thursday this mid Spring, my seller and I had immediate requests for showings from hungry buyers. Our first buyer appointment was scheduled for 6pm that day and they submitted an offer that evening by 9:30pm at almost $35k over asking. That following weekend would continue to produce constant buyer appointments, two very active open houses, and a total of 7 buying parties VERY interested in placing an offer.

We ended up with 4 extremely strong offers from some really incredible families. Things ended up escalating to over $240,000 over asking. While the Portland market has remained strong with housing inventory very low, you might be wondering how did this single home receive such strong high offers? The big ticket = absolutely dialed, move-in ready, single level living, with bonus basement space. Each of the families that offered NEEDED a home where they could live on the main level and enter into the front door, out into the backyard, and into a detached garage with very little steps. This gorgeous home offered all of those features. While I hoped a great amount of success for my seller, I had no idea how powerful the need was for buyers looking for this style of home.

I have been contacted a few times by fellow agents and developers asking what was the golden ticket to this property. It’s opened my eyes to the sincere demand for all types of families who want to live in inner NE Portland, but need to have the home be accessible with only a few steps into the house, with the majority of living on that main level. It was such a spectacular transaction. My seller was beyond delighted with the marketing I was able to create and the navigation we journeyed together towards a very happy close on her home. Congratulations to all the parties involved in this adventure! So special to work on such a fantastic deal with a truly wonderful buyer’s agent and very dedicated buyers. ♥︎