Something magical happens when

 

you fill an empty house with beautiful furnishings: it transforms into a home. Home staging makes subtle suggestions about how a house can come to live without limiting the buyer’s imagination.

This fundamental concept from Copeland + Co. could not be more true than in the recent sale of 535 NE Laurelhurst Pl. in Portland, Oregon. 

 

The National Association of REALTORS® agrees the effectiveness of home staging cannot be understated when selling a home. Here are the statistics they have gathered on the topic:

 

• 81% of buyers say staging makes it easier to visualize the property as a future home
• 46% of buyers are more willing to walk through a home viewed online
• 45% greater impact on the value of the home when decorated to the buyers’ tastes

Additionally, 96% of real estate agents say that staging has an effect on their buyer clients’ perception of the home.

 

While staging is just one component in the full suite of marketing services our team provides or selling clients, it is arguably one of the most important. Especially during a time of somewhat restricted access to homes when buyers are exhausting digital tours and photo galleries of houses they are interested in before scheduling an appointment to see it. It’s critical that the home look it’s best in photos.

Before staging, some key rooms were repainted as well. Great paint colors set the stage for great staging and incredible photos. Prior to staging, our team worked with Copeland + Co to update a few of the main rooms of the house with rich and timeless color updates.

Here are some tantalizing before and after photos of this incredible and historic century home in the heart of Laurelhurst.

 

 

Living and Dining Rooms Before

Living and Dining Rooms With Fresh Paint

Final Staging

The investment of professional staging and fresh paint when preparing to list your home is well worth it. The sellers on this home received multiple offers within the first weekend on the market and ended up closing for well more than it was listed for.

Our stance is that the effort given to preparing the home for the market paid off. We also advise you to hire the right staging partner, like Copeland + Co to help you execute the right vision for the target market. We’re so glad to be In Good Company with them!

-Virginia Barden

Licensed Real Estate Broker with Living Room Realty