Tag: staging

Market Ready Transformation

Posted on by Andy Meeks

This was a fun project in that I was able to put on my project management hat to help prep this house for market. My clients (and friends) moved away from Oregon to the east coast a few years ago and their first-ever home in Portsmouth became a rental property. When they decided last year to consolidate and sell this home, they reached out to me to assist. 

There was a lot of work that was needed to bring it to market looking its best. I evaluated the home with them through several video meetings and offered a list of suggested upgrades and improvements that would help maximize its resale value. We started the rehab process in early December, and we finally finished that process at the end of February, just in time for our early March listing date goal.

The scope of work included all new interior paint, new flooring throughout the home, new first-floor light fixtures, and new countertops in the kitchen. I worked with trusted industry professionals to provide my clients various finish options and price points, and they trusted me to make the final decisions.

Other work included roof cleaning, furnace servicing, front door paint, exterior powerwash of the house and concrete, exterior window cleaning, landscaping, and a deep interior clean. These are the less sexy items, but really do make a huge difference in how the house is received, and perceived, by potential homebuyers. (Of course, we had it professionally staged and photographed as the key finishing touches.)

In the end, the goal is to get as many eyes on the house and people inside to get a feel for the home and encourage as many offers as possible. We went pending in just four days and sold above the listing price, which was already above our original goal from December. And my clients never had to set foot in Oregon.

I love the trust and teamwork that I develop with my clients and, as Hannibal Smith of A-Team fame always said, “I love it when a plan comes together!”

The Unintended Benefits of Home Staging

Posted on by Living Room Realty

Realtors have long touted the benefits of home staging to their listing clients. Whether sellers are planning to vacate, or occupy their home throughout the sale process, data provided through the National Association of Realtors estimates that staged homes can fetch upwards of 10% more than it might have without staging.  Additionally, homes that are professionally staged usually spend less time on the market, saving the sellers from the frustration and inconvenience of living through weeks or months of open houses and showings.

For some homeowners, the cost of staging is prohibitive. For others, they aren’t convinced the ROI will be there. For owner-occupied homeowners, the hassle of preparing the home for partial staging can be daunting – plus there is the added cost of having to store most of your belongings to make room for the staged items. In the end, the vast majority of sellers who decide to take the plunge have a more successful selling experience, and do not regret it in the end.

Recently, I had the pleasure of working with two different sellers who would be occupying their homes during their sale, who were on the fence about staging. After spending time discussing the pros and cons, both sellers decided it was a worthwhile investment, and took the plunge.

After spending countless hours boxing up most of their belongings, getting rid of things they didn’t need, and ordering storage pods to get their excess belongings off-site, the stagers (Inspired Spaces) arrived and worked their magic. Both sellers were floored by the end result! Their homes were almost unrecognizable even to them, looking and feeling more like a suite in the Four Seasons than the family homes they resembled just the week before. The new home design allowed potential buyers to envision themselves in the home, rather than the the previous occupants. Those, of course, were the intended results.

The unintended benefit is less obvious. Most GOOD home stagers double as interior designers. In both cases, the stagers created a completely different (and far superior) layout and style than these homeowners enjoyed during their residency. There were new seating areas, new focal points, and new places to enjoy. Sitting where they hadn’t before, they enjoyed new views from the same old windows, new places to socialize with their family and friends, new places to enjoy a meal. It wasn’t just a different look, it was a completely different FEEL than it was before. Both sellers admitted they would be hiring designers for their next home.

Lastly, hiring professional stagers forces owner-occupied sellers to better prepare for their upcoming move. Once the home sells and the moving date arrives, most of the work of packing, decluttering, organizing, and cleaning are a distant memory – and the seller is able to focus on the exciting path ahead.

Food for thought, for anyone on the fence about home staging.

Buying a Home Vs. Remodeling The One You Have

Posted on by Bobby Curtis
I talked with Kara Mack on Afternoon Live today about whether people should buy a new house or remodel the one they have. It’s worth diving into a little bit because home prices, building materials, and contractor prices are all up this year. Below are some things to consider. To watch the 5 minute clip, click here
  1. Get honest about what really doesn’t work about your current house.
    1. Enough space
    2. Outdated
    3. Location
  2. If a remodel could work, get estimates
    1. Costs of some building materials have increased exponentially over the past year (lumber)
    2. Demand for remodel has gone up, contractors are busy, and their time is worth more than a year ago as well.
    3. Determine a realistic timeline- most materials are coming late.
  3. Planning to Buy
    1. Home prices in the Portland area are up 17% from a year ago. For a $500k house, that’s $85k more
    2. Since 2/3’s of houses sell in the first week, you will have to compete
    3. You may have to be willing to pay more than the appraiser says it’s worth, so make sure you’re planning to live there for a while

If you decide to remodel your current home, check out some tips on Hiring Great Contractors

This One Went $87,000 Over Asking

Posted on by Living Room Realty

Chris and I are what we call ‘full service’ agents. We put in our own sweat equality on 90% of our listings prior to listing them for our clients.  We do this for our standard listing fee with no “up charge”. The main purpose is to make the client more money so that the house sells for above list price which then pays for the cost of hiring us.  Secondly, I am an artist and working on a client’s home gives me an outlet for my visions of what a space can become. If you lend me your home I can work magic for you. House listed at $600,000 – Sold for $687,000.

Here is an example of a home I did and what I did to it:

  • I took of all cabinet door/drawers re-sanded them to remove all lacquer. Removed old hardware, patched holes, primed lower cabinets which I painted blue. Lacquered upper cabinets with new product.
  • New butcher block counters. Left raw so new buyer could either oil them or stain them.
  • Wiped down all wood trim throughout home- window sills, baseboards, door jams and doors and applied Restore A Finish to hide scratches.
  • Removed all lighting. Bought new lights for client and had handyman re-hang them.
  • New kitchen tile that I picked up at Home Depot ($200 in tile)
  • Painted front room, bedrooms, hallway and bathroom.
  • Hung draperies (purchased linen Ikea drapes)
  • New bathroom cabinet paint + new hardware
  • Cleaned floors in home
  • Brought some items from my home to add to the staging but hired out the rest of the staging through Arbor and Co.
  • Took multiple dump runs for client
  • Hired heating company to install new gas line for the new stove. Hired landscape person to clean up the backyard. Hired additional painter to paint what I didn’t get to.

    Looking for a listing agent?  Give us a ring and let us go to work for you!

 

Stage Before Selling, Even in Today’s Market

Posted on by Bobby Curtis

I talked with Kara Mack on Afternoon Live today about the importance of professionally staging houses before selling them. Even when the feeling is everything will sell no matter what because of the low housing inventory, staging will draw in more interest, and get more return on your investment.

To get all of the tips, check out my 6 minute interview with Kara here

Here are some of the highlights:
* Designed by experts, a staged house will look better than most buyers will decorate or furnish it themselves
* Staging showcases how to functionally use awkward spaces and rooms
* Buyers will be taken over by their great experience being in a staged house, and not be looking for what’s not right with the place.

Before and After Staging

Before and After Staging Bedroom

Before and After Staging Small House

Staging is one of the four tips I give to sell your house faster and for more money. Check out the other three here

My client, Tasa’s home remodel

Posted on by Bobby Curtis

In 2018, Tasa, reached out to me because she wanted to flip a house. I didn’t know it would lead to this, but since then, we have spent many hours talking about house remodeling, key improvements, and how to ensure a profitable investment. Just finishing up her third successful home remodel, I wanted to share some of her work with Kara Mack on Afternoon Live. Below are a few before and after photos. For the full 8 minute segment, and more of the work she did to the house, check out the link below.

My Client, Tasa’s, Third House Flip

Multifamily Houses in Portland

Posted on by Bobby Curtis

Today I talked with Kara from Afternoon Live about multifamily houses in Portland. To see the full 7 minute video, click here

Multifamily Duplex In Portland

Here’s an example of a duplex that was for sale in Portland that I thought was a great long term investment.

  • 1950s side by side 2 BR/1 BA multifamily (duplex) with Tuck-under garages.
  • It was already vacant and in extreme disrepair when we bought it.
  • NE Portland- Alberta Arts area. 
  • Current 2 Bedroom rentals are roughly $1600-$2200
  • Current 3 Bedroom rentals are roughly $2500-$3000/month. 
  • We decided to finish the lower level, adding additional bath, bedroom, and bonus living space. Each unit will now be 3 BR/ 2 BA.
    • Better use of space (more people can live in the property)
    • By adding this additional finished space, it will bring in more rental income to cover the cost of the renovation work 
    • That extra monthly income will pay for the additional renovation work over 8-10 years.
  • By updating everything, there will be few if any large maintenance expenses within the first 7 years. This makes profit and loss a little more predictable.

Not in the buying market or interested in multifamily, but thinking of selling your home? Check out my tips here. 

 

The Relationship Imperative

Posted on by Living Room Realty

Hi Readers!

So, I talk a lot about how important TRUST and a RELATIONSHIP is in real estate. Especially when you are navigating uncharted waters during a global pandemic. I’ve noticed, and we’ve talked as a peer group at my brokerage about how important COMMUNICATION is, too.  Lucky for me, I had a trifecta of awesome happen with my sellers Kelli and Lee.

They have purchased with me before in Manzanita, so knew what to expect on the buy side. This time around, they were looking to sell Lee’s first home – one he’d spent 15 years in – and they had outgrown. They wanted to take proceeds from the sale and use it to build and buy a custom home. Yeah, baby! As successful designers, both, they had lovingly updated their existing home to be magazine quality. Like, Magnolia quality. It was so much fun getting this home ready. We went through and created a staging punch list (PS, it’s all their stuff/their design!), and they had 3 weeks to pull everything together. Lee and Kelli also took my advice and had the exterior painted to reflect a modern farmhouse vibe. So good!

They had a financial goal, a stretch goal, and a magic number goal for their sales price. This is where the relationship imperative comes in. We were planning to list in mid-June. Right when the COVID comeback went into effect, and buyers were very active with little inventory to choose from. We had several heart-to-hearts about what the market could, or perhaps couldn’t support for a purchase price, especially since the purchase of their next home depended on what they got for this one. We got everything dialed and I kicked them out (to their gorgeous beach house) to maximize (safe) showing availability. And we chanted the magic number. And I busted my heinie giving the nearly 30 showings and agents access to information to get my sellers the best offer(s) possible.

When my colleague Scott Shoji at Living Room called to ask me about the house, I was so excited. Not just because he’s a wonderful human and a consummate professional, but because his buyer sounded PERFECT. They knew the house was a competitive, multiple offer situation, and they presented an offer to purchase that I kid you not – was the magic number. ✨

I don’t want to get all woo-woo on you, but I will for a second. Thanks. I’m a firm believer that you get what you give. And we put out a lot of energy toward finding the right buyer with a terrific agent. I’m convinced the Universe provided. And I’m also incredibly GRATEFUL for the opportunity to partner with such great people to help make dreams come true. High fives, everyone!

Till next time,

 

 

Redesigned Laurelhurst Retreat

Posted on by Bobby Curtis

4224 SE Oak St, Portland, OR
Distinguished Laurelhurst Dutch Colonial with grand spaces and period charm on a double lot. This brilliant 2017 renovation by Remodeler of the Year was thoughtfully remastered with entertaining and the entire family in mind. 

Main Floor

1,917 SF of main floor living. Magazine worthy chef’s kitchen with honed marble island, custom cabinets, wet bar and walk-out to the private backyard. Living room with woodburning fireplace, family media room and office with built-ins and formal dining room with hardwood floors.

Upper & Lower Floor

South wing Master-suite with sitting room and dreamy masterbath. North wing with 3 additional bedrooms with double closets and full bath. Mother-in-law suite on the lower level with kitchenette, full bath & separate washer & dryer. Undeniably an exceptional home in Laurelhurst.

 

5 bed | 3.1 bath | 4504 sq. ft. | 2 Car Garage
MLS# 20399469  | Taxes: $14,632 | Lot Size: .21 Acre

Will my house sell for more money when I stage it?

Posted on by Julia Robertson

Perceived Value.

A homebuyer determines the value of a home before they even enter your home. The NAR reported 55% of buyers find their home on the internet. First impression is everything. A photo can speak a thousand words… but don’t take my word for it, see for yourself and review the research below. Forbes, the National Association of REALTORS®,  and HGTV agree that staging your home will earn you a positive return.

 

The photos shown here are from actual listings in Oregon & Washington, that I sold, and either personally staged or hired a professional stager. Some of these listings were full of clutter or located in a logistically difficult location.  One listing was on a very busy road with almost no driveway or garage and several unfinished construction projects. Another had little natural light and a slight pet odor. The last home was the most expensive house in the neighborhood, surrounded by homes that did not maintain their yard(or not attractive from the exterior), and did not have a garage. The point is- there may be other factors that make a home more difficult to sell. First impression is everything. If you can WOW potential buyers regarding the interior and exterior, the other factors are minimal in the end. A common rule of thumb for a home on a busy road, is to reduce the price 10%. If there are factors that already reduce the value of your home, wouldn’t you want to make up for it in some way? And if you could add 10%+ value to the true value of your home by re-arranging furniture or staging it- why wouldn’t you?

Forbes reported, “According to the National Association of REALTORS®, for every $100 invested in staging, the potential return is $400 . Compare that to the average sale price, which is a reduction of 10-20% from asking. So an average home with a $400,000 asking price will be reduced by $40,000 to $80,000.”

A great quote right out of an HGTV article, “I see many home sellers confuse staging with decorating and consequently resisting the process and the recommendations of the staging professional. But the reality is that the moment you commit to marketing your home for sale, you need to commit to transforming your home into a place that potential buyers can easily picture as their home.”

Staging is not only about furniture or de-cluttering. Staging a home for sale is a process that starts by preparing a “listing-prep” plan. After I meet with a client and sign a listing contract, we do a walk through together and make this plan. It can include a calendar of timelines to get household projects completed, packing, storing furniture, and touching up paint. As you can see from all of the above “before” photos, lighting makes a HUGE difference. Lighting, furniture placement, and professional photography create the WOW. Once we have all those elements, the perceived value of your home is at its highest and best. When your home is presented at its highest and best value- you sell for the highest price! Actual value depends on your location and condition of home. To find out what your home value is and what staging can do to improve the value of your home- contact me.

If you’re curious what it’ll take to sell your home, call me! I’d love to discuss future real estate opportunities with you. Call, email or text anytime.

Julia Robertson | Broker Licensed in Oregon & Washington

Insta @realestatebyjulia

541-505-1111 | julia@rebyjulia.com

Living Room Realty

Before & After Painting and Staging

Posted on by Carrie Struss

Painting and staging creates significant return on investment when prepping a home for sale. Check out these before and after photos to see how we changed the look and feel of this home. Once we updated the look, this home went pending in under two weeks!

Get the best of both worlds with this one level home featuring an open floor plan with vaulted ceiling perfect for entertaining, and the quiet serenity of a soft sloping treed lot. The large freshly painted deck, accessible through both the living room and bedroom sliding doors, feels like you are living in the trees. Master bedroom is complete with an en suite bathroom and ample closet space. There is a full bath off hall, two car attached garage, and large .3 acre lot.

Tips for Selling Your Home Faster

Posted on by Bobby Curtis

Professional House Flipper and Real Estate Agent, Bobby Curtis gave tips on how to sell your house faster in this “neutral” market. See tips below or click here to see the full interview on KATU’s Afternoon Live with Tra’Renee.

Price it Right- Sell Your Home Quickly

1.Price it right- don’t hold out waiting for your buyer. It may work on occasion if you have a very unique property- but let someone in the real estate business be the judge of that.

Effective Staging- Sell Your Home Quickly

2.Effective staging. Of the homes that sell within the first week on the market with multiple offers, most of them are staged or appear staged.

Stay In Contract- Sell Your Home Quickly

3.Once in contract to sell your house, stay in contract. Negotiate after they do their inspections.

Hire a Great Agent- Sell Your Home Quickly

4.All of this will be made easier if you are working with a great real estate agent.

For more from Bobby, and some great contractor tips for your next home remodel, click here

Be the Wolf – Be Like Chris

Posted on by Living Room Realty

My real estate partner, Chris Speth, has always reminded me of a character played by Harvey Keitel in the movie Pulp Fiction. That character is called “The Wolf”. Technically, the Wolf is a cleaner, which is a person that is brought in to fix a messy situation in a hurry. You call them to do the job that you personally don’t have the skills to do.  Cleaners are specialized people who remove incriminating evidence from a crime scene (usually one involving murder) in order to make the legal consequences of the crime go away. Cleaners flip a scene, shake things up, and transform a space so that it is whole again.  The house with stained carpet ✔ (taken care of), the house with the car that needs to be removed from the garage ✔ (hauled off), the filth and decay ✔ (bleach does the job), lastly, the multiple dump runs to clean the scene ✔ – done (by Chris personally- using his trailer).  Being a great REALTOR® is one thing, but being a combo ‘cleaner/realtor’ is something so incredibly special; it’s like having a bad-ass Tinker bell sitting on your shoulder protecting you at all times.

Elite cleaners, like my partner Chris, often work for agencies (government or boutique firms). You rarely hear about them because they are quiet and humble – stealth-like. You might hear a whisper about an event that ‘might have’ happened, but you will never know who cleaned it up because the cleaner never leaves a trail. Not only does he manage to get the job done, but he gets it done with grace and style. He’s the epitome of cool under pressure. Chris uses a checklist, and then he delivers. He doesn’t over-promise to his clients, nor is he cocky—instead; he surveys the scene, gets the facts and then confidently states what his plan is. Rather jumping-the-gun and diving in to the “the really messy parts”, Chris will often come up with a plan to delegate tasks. He understands that the goal can’t be met if he attempts to do it all himself, so he has a secretive team that he calls on: Clark, Jeff, and Jimmie often divvy up the work.

When all of the tasks are completed with the highest level of attention by the team members, the results can be extraordinary.  The key is to stay calm, cool, and collected throughout it all— and no one does this better than these guys.  The ‘situation’ that was once needing dire attention, is now cleaned up and transformed.

A Wolf understands that he must treat his help with encouraging words and celebrate all successful clean-ups at the Space Room.  Setting a holistic approach from the start of a clean-up, to consistently not loosing sight that whiskey is the perfect ending for all involved in the job. This assures everyone that the situation is under control. With a clink of glasses its done.  Cleaned, listed, ‘BOOM’ – Offer in the next day!

     The Wolf/Chris Check List:

  1. Introduce yourself to your new client
  2. Identify their needs
  3. Survey the scene
  4. Take notes – make a list
  5. Assess the situation
  6. Identify all of the shit that can go wrong
  7. Prioritize tasks
  8. Get to work and delegate if needed
  9. Always have a backup plan.  Always have a bag packed.

Selling a Home with Tenants that are Uncooperative

Posted on by Living Room Realty

Nothing says “don’t buy me” more than a rented listing with tenants that are grumpy, uncooperative and live like slobs.  If there is a chance to list a property as VACANT, before you re-rent and allow new tenants to move in, sell it as vacant.  If your tenants are uncooperative, it may be better to offer them an early release from the tenancy and pay their moving costs.. Some tenants prefer to choose the timing of their own move over the uncertainty and disruption of the sale process. You will be missing out on the rental income, but you might be able to sell for a higher price with the property unoccupied and staged with nice stuff.

 

It might be a win-win for both sides.  Let’s face it; most tenants facing the sale of their ‘home’ are likely to be less than happy about the process. An unhappy tenant can cause some serious grief for you and your agent, potentially hampering the sale process and impacting on your profit.

 

Sell it when it’s VACANT.

A Shout Out to Another Agent —–

Posted on by Living Room Realty

Real Estate Can be Transaction Based or Authentic Based.. Or BOTH.

I never knew when I got into Real Estate that so much of a REALTORS® job hinges upon the agent on the other end…

Just as important as the underlying sales contract which was signed in ink, is an ongoing social contract between the buyer’s agent and a listing agent.  As realtors, we don’t get to choose who we get to work with.  Our clients choose us, but we don’t choose the other agent. Expectations for how we will work together: norms for communication, decision making; how unforeseen events will be handled; dispute resolution; conditions and means for renegotiation; and the like are unknown from the start (unless you have worked with that agent in the past).  Sure, we are required to work from a code of ethics, but there are still some rotten apples in our industry, agents with BIG ego’s that are unresponsive, inflated, over-confident or lazy.  Most of us that have been doing real estate for awhile have an “A” list of agents we love, and a “D” list.  Some have “F” lists too. Thankfully, mine only has three names on it.

The best real estate agents follow the common goal of closing on a home but also have a clear focus on being genuine to one another. In a genuine relationship, both parties are responsive to each other regardless of the situation. Both sides can negotiate their clients needs – but do so fairly.  A transaction can become more personal when an agent takes the time to share a fuller picture of their client and their client’s fears. Building authentic relationships in real estate is not complicated, but it does take patience and a shift in focus. Instead of measuring success by the number of deals closed, we can measure it in smiles and gratitude.

I have another “A” agent to throw onto my “A” list.  Charity Adams.  She worked hard to facilitate a safe environment for her client to feel heard.  My job was to listen.  The result – A happy buyer and a happy seller.

Market Ready Your Home – Alameda

Posted on by Carrie Struss

How to Market Ready Your Home

There are 4 factors that control the sale of your home:

Location, Price, Marketing, and Condition

As a seller, you have the most control and effect over the condition of your home. Condition is one of the top factors in the marketability and sale of your home. Part of the work I do as a real estate agent is to help you prepare your home for the market by providing an extensive “Market Ready Your Home” guide. This guide helps transition your mindset from “This is my home” to “This is a product for sale.” It takes you through each area of your home and provides a checklist on what to do to get your home ready to be marketed, listed, and sold.

One part of this guide covers your home’s functional condition and things that will be addressed during disclosures and inspections. Are there things that need to be fixed? This is not the pretty fun part.

On the flip side, the majority of the guide part talks about your home’s aesthetic condition.  This is the fun part where we basically get to play dress up with your house! What can we do to make the home most appealing to today’s buyers?

Once we factor in costs, time, and ability (who is going to do what), we prioritize both functional fixes and aesthetic updates to create a Market Ready checklist and timeline specific to your home!

Below is the Market Ready checklist from my latest Alameda listing:

-paint interior and exterior

-clean roof and gutters

-landscape and clear out flower beds

-trim hedges below windows to allow light in

-remove storm windows and get windows professionally washed

-install new mirrors and bathroom lights

-install new porch light

-update canned lights in kitchen

-update basement lights

 

Having wonderful clients that executed their entire checklist helped! Here are the before and afters:

As you can see, it is very important to hire a real estate agent who can help you throughout the entire listing process by providing guidance and resources needed from start to finish and beyond. If you would like a free copy of my “Market Ready Your Home” guide, please email me at carrie@livingroomre.com!

Shop Talk Vol. 6: Staging Bonus Spaces for Added Value

Posted on by Aryne + Dulcinea

In the housing market, bonus rooms – multipurpose spaces in addition to your home’s designated bedrooms and living spaces – can be a major draw for homebuyers. Deciding how to best present the space can leave many sellers scratching their heads. But, with a well-executed staging plan, bonus rooms can transform an ambiguous space into a place of wonder. Here are some key factors to take into consideration when staging bonus spaces:

  1. Create possibilities. One of the most important aspects of home staging is to create an ambiance that feels both welcoming and full of potential. Instead of leaning too hard into a single concept, allow bonus spaces to feel flexible. So rather than investing money to construct built-ins or add fixed features, work with a staging specialist to create a design and layout which invites potential buyers to envision their own dream space.
  2. Cater your market. Prior to staging bonus spaces, become familiar with what features are desirable to buyers in your market and highlight the possibility of those amenities accordingly. For example, in more suburban area largely populated by families, a study space or kid’s playroom is a likely to appeal to buyers. In urban markets where space is limited, staging a multifunctional space that provides additional storage is incredibly likely to improve the value of the property.
  3. Address the awkward.Larger bonus rooms often come with a couple of quirks. If your converted attic has a section with low-sloping ceiling, for example, it’s important to find a clear purpose for the space. By adding design features, sitting areas, or storage functionality to these awkward areas helps to create a narrative for the buyer. In doing so, you can reframe these quirks as features, rather than drawbacks.

By thoughtfully staging bonus spaces in your home for the benefit of potential buyers, you can increase the marketability of your property. If you’re looking to sell a home, speak with Aryne + Dulcinea to learn more about optimizing your space for the market.

About Us:
Over the course of their professional partnership, Aryne + Dulcinea have helped over 200 clients prosper in their new lives. During this time, they have prided themselves in their top-notch selling abilities, with homes outperforming market standards, consistently exceeding list price while most of their listings sell in under 7 days. Whether you’re looking to buy or sell, Aryne & Dulcinea will work in collaboration to guide you in investing in your future and reaching your real estate goals.

Transformation: How our team of specialists can make a major impact

Posted on by Aryne + Dulcinea

Our client was in a full life transformation…and when we met her, we saw that her house needed a transformation as well. This was going to be a big undertaking, but with the right team of landscapers, cleaners, stagers, painters, and our amazing photographer, we transformed this house into one that was full of love and light….and not surprising to us–it was snatched up right away!

 

About Us:
Over the course of their professional partnership, Aryne + Dulcinea have helped over 200 clients prosper in their new lives. During this time, they have prided themselves in their top-notch selling abilities, with homes outperforming market standards, consistently exceeding list price while most of their listings sell in under 7 days. Whether you’re looking to buy or sell, Aryne & Dulcinea will work in collaboration to guide you in investing in your future and reaching your real estate goals

Shop Talk Vol. 2: The Value of Home Staging

Posted on by Aryne + Dulcinea

The world of real estate can be highly nuanced. For example, we frequently field questions from sellers regarding the distinction between a decorated home and a staged home. Your home may be immaculate, but even if your home décor is worthy of a spread in Dwell magazine, it might not be optimal for the real estate market. Homes take on the personality of their owners, who adapt their properties to fit their lifestyle. While personal touches can create a feeling of warmth, research shows that these factors can make it more challenging for potential buyers to visualize their lives in the space, which ultimately decreases the property’s market value. Home staging specialists work to optimize the property for resale, allowing sellers a faster and more profitable transaction.

 

REPORTED BENEFITS OF HOME STAGING

According to a 2017 study conducted by National Association of REALTORS®, the benefits of home staging have been perceived by a vast margin of real estate professionals. The noted impacts of professional home staging include:

More Effective Showings: 77% of buyers reported it was easier to visualize a property as a future home after it was staged.
Time on Market: 62% of respondents claimed home staging reduced time on market.
Perceived Valued of Home: 47% respondent reported an increase of 1-10% in the dollar value of the home. None of the respondents noted any decrease in value following home staging.

 

WHAT HOME STAGING ENTAILS

In order to achieve an aesthetic that is enticing to buyers, Aryne + Dulcinea will give you the tools you need to prepare for home staging specialists. They will walk you through how to declutter and clean the home, perform minor repairs and touch ups, freshen up with paint so home staging specialists can come in with on-trend décor and ensure optimal furniture placement. Staging has been found to be most effective when performed in living room, kitchen, master bedroom, and the dining room. Your home staging specialists will develop an impactful staging strategy based on the size and layout of your home.

 

WHAT HOME STAGING COSTS

The cost of home staging services varies significantly based on the scope of the project and whether you live in your home or if it is vacant. Ask Aryne + Dulcinea to coordinate a staging consultation before you list your home for an optimal listing experience.

 

About Us:
Over the course of their professional partnership, Aryne + Dulcinea have helped over 200 clients prosper in their new lives. During this time, they have prided themselves in their top-notch selling abilities, with homes outperforming market standards, consistently exceeding list price while most of their listings sell in under 7 days. Whether you’re looking to buy or sell, Aryne & Dulcinea will work in collaboration to guide you in investing in your future and reaching your real estate goals.